Location: Holliston, MA

Purpose of the position:

The Global Product Marketing Manager is responsible for planning, organizing, and controlling the BTX Product Line from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives.

Essential Responsibilities:

  • Develop and implement annual and 3-year strategic marketing plan
  • Determine product branding strategy
  • Work with sales to develop channel strategy
  • Owner of assigned product family P&L
  • Develop product road map based on customer analysis, market analysis, competitive analysis, and HBIO’s core competence
  • Lead customer facing tasks for new product development – from front end to launch
  • Perform product management
  • Manage product life cycle
  • Work with marcom and Technical Services for web content, outbound campaigns, educational seminars and workshops, and marketing collateral
  • Develop training for customers, dealers, sales, technical service and customer service
  • Manage product line specific marketing budget and T&E budget
  • Assist business development as appropriate

Educational Background and Skill Requirements:

  • BS or greater in Cell Biology
  • MBA preferred
  • Experience in transfection and electroporation required
  • Minimum of 5 years strategic marketing experience
  • Experience with developing and implementing marketing plans
  • Experience in product P&L management (min $10M annual revenue)
  • Experience working with sales to develop global go-to-market strategy
  • Experience working with R&D on new product development
  • Experience working with operations and supply chain for product line forecasting
  • Marketing research skills
  • Managerial experience preferred
  • Organizational skills
  • Leadership and team work skills (Ability to work in a global team environment)
  • Ability to embrace change
  • Up to 10% travel
  • Able to attend and participate in trade shows including setting up, working at and taking down trade show booth

Apply Online