The Instrumentation Sales Representative is responsible for promoting and selling various Harvard Bioscience product brands within the Cell/Molecular product families (including Hoefer, BTX, KD Scientific, Biochrom, and Amika) sold direct and through distribution channels in the Central region. Responsibilities include meeting sales goals by providing applications and solutions expertise, managing channels, attending local and national trade shows, and supporting sales of the product portfolio offered to academic, government, biotech, pharmaceutical and other organizations. Responsible for prospecting and following up on company provided leads. Up to 60% travel may be required.
Annually submit and implement a detailed business plan specifying how objectives will be met, major opportunities, key customer feedback, regional show roadmap and channel scorecard.
4 days per week in the field required.
Coordinate local distributor training activities, may be required to participate in national programs.
Qualify incoming US Sales inquiries, provide recommendations, prepare quotations and advance to sale closure.
As needed, demonstrates product, using samples, demo equipment, or catalog, and emphasize salable features.
Maintain sales activity in CRM tool.
Two or more years of successful sales experience in life science research instrumentation and products are expected, selling into academic and biotech accounts through distribution.
Other complementary skills include laboratory experience especially electrophoresis and electroporation.
Strong interpersonal skills including presentation and closing skills as well as a professional appearance and demeanor are expected.
Proficiency in Microsoft Office applications is required.
CRM experience is required Salesforce.com is a plus.
Bachelor’s Degree in Life Sciences highly preferred.